

Acronym– a word formed
from the initial letters of
other words, often replacing
the original title.
Bleed- Additional image
extending beyond the trim.
Blind Emboss- design which
is stamped without ink.
Bold Face- Type which is
heavier than surrounding
text type.
Bookmarks-
Commands that provide
direct access to specific
pages on the World Wide Web.
Byte- A digital unit of
one consisting of eight bits.
CMYK- Four color printer
designated for cyan(C),
magenta(M), yellow(Y),
and black(K). K is used
instead of B (for black)
to stop confusion with
the colour blue.
Colour
Correction-
Improving colour balance
or appearance.
Continuous Tone-
Gradations of black to white.
Crop- Designation of a
specific area to be used.
DPI- Dots per inch.
Die Cut- A special shape
cut-out.
...more
Common
Paper
Size Dimensions (mm)
AO - 841mm x 1189mm
A1 - 840mm x 594mm
A2 - 420mm x 594mm
A3 - 297mm x 420mm
A4 - 210mm x 297mm
A5 - 148mm x 210mm
A6 - 105mm x 148mm
DL - 99mmx 210mm
Suitable printed paper Weights (gsm)
80–90 gsm
Use for letterheads and photocopier papers
100 – 130gsm
Heavier stock for inserts and letterheads
150 gsm
Gloss/Matt
paper for brochures
300 gsm
Gloss ideal for presentation folders, business cards, covers on
booklets |
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