Acronym–
a word formed
from the initial letters of
other words, often replacing
the original title.
Bleed
- Additional image
extending beyond the trim.
Blind Emboss- design which
is stamped without ink.
Bold Face- Type which is
heavier than surrounding
text type.
Bookmarks-
Commands that provide
direct access to specific
pages on the World Wide Web.
Byte- A digital unit of
one consisting of eight bits.
CMYK- Four color printer
designated for cyan(C),
magenta(M), yellow(Y),
and black(K). K is used
instead of B (for black)
to stop confusion with
the colour blue.
Colour Correction-
Improving colour balance
or appearance.
Continuous Tone-
Gradations of black to white.
Crop- Designation of a
specific area to be used.
DPI- Dots per inch.
Die Cut
- A special shape
cut-out.

...more


 

Common Paper
Size Dimensions (mm)


AO - 841mm x 1189mm

A1 - 840mm x 594mm

A2 - 420mm x 594mm

A3 - 297mm x 420mm

A4 - 210mm x 297mm

A5 - 148mm x 210mm

A6 - 105mm x 148mm

DL - 99mmx 210mm



Suitable printed paper Weights (gsm)


80–90 gsm
Use for letterheads and photocopier papers

100 – 130gsm
Heavier stock for inserts and letterheads

150 gsm
Gloss/Matt paper for brochures

300 gsm
Gloss ideal for presentation folders, business cards, covers on booklets


 

 

[Brochures]

2003 ANZ Australian Wine Marketing Conference*

2000 Adelaide International Horse Trials Brochure
(Trade Village Information)*

2001 Wine Industry Outlook Conference
Sharpening the Vision*

2002 Wine Industry Outlook Conference
Insights, Assessments and Projections*

2003 Wine Industry Outlook Conference
Market Access: Sustaining the Flow*

Moxon Oak - Promotional Brochure*




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